Who We Are
LGS Birth Branding is a creative agency rooted in reproductive justice, cultural humility, and community care. We specialize in helping birth workers and perinatal organizations build authentic, recognizable, and aligned brands through both digital and tangible marketing materials.
We believe your work is sacred. Your brand should reflect that.
Our role is not to make you “look trendy,” but to help you:
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Clearly communicate your value
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Build trust with the families you serve
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Stand out without compromising your ethics or voice
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Create systems that support sustainability, not burnout
Our Philosophy: Branding as Care
Branding for birth workers is different.
You are not selling a product.
You are ushering people into one of the most vulnerable seasons of their lives.
That means your branding must be:
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Grounded – aligned with your values, scope, and lived experience
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Clear – easily understood by families, partners, and funders
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Consistent – recognizable across platforms and materials
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Human – warm, real, and relational
We approach branding as an extension of care, not performance.
What Is Birth Branding?
Birth branding is the intentional process of shaping how your work is experienced, remembered, and trusted before a family ever meets you.
It includes:
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Visual identity (colors, fonts, logos, imagery)
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Voice and messaging (how you sound and what you say)
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Digital presence (website, social media, email)
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Tangible touchpoints (printed materials, kits, signage)
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Systems that support visibility and growth
Branding answers the question:
“Why should I trust you with my body, my baby, and my story?”
Core Brand Pillars We Build Around
Clarity
If people are confused, they won’t book. We help you clearly define:
-Who you serve
-What you offer (and what you don’t)
-How you work
-How to get started with you
Clarity reduces emotional labor
and increases aligned inquiries.
Authenticity
Your brand should sound like you on your best day.
We do not: script you into someone else’s aesthetic, force “professionalism” that erases culture or personality, water down your politics, values, or lived experience
We do: Amplify your natural voice, build from your real story, and honor the communities you come from and serve
Recognition
Families should be able to recognize your work without seeing your name. We focus on:
-Cohesive visual identity
-Consistent tone and messaging
-Repeatable design systems
-Signature elements that make your brand memorable
Recognition builds trust over time.
Sustainability
A brand should support your life, not consume it. We design systems that:
-Are easy to maintain
-Grow with you
-Reduce decision fatigue
-Support rest and boundaries
Marketing should work for you, even
when you’re offline.
Our Services
Digital Branding & Marketing
We create digital assets that feel aligned, strategic, and human.
Includes:
-Brand identity development or refinement
-Website design or audits (birth-worker specific)
-Social media branding (templates, highlights, content structure)
-Messaging frameworks and brand voice guides
-Email marketing visuals and copy support
-Launch support for new services or programs
Tangible & Physical Branding
Because birth work lives beyond the screen.
Includes:
-Printed handouts and educational materials
-Client welcome packets and care guides
-Resource cards and referral materials
-Event signage and booth materials
-Packaging for kits, boxes, or products
-Workshop and training materials
Everything is designed to feel intentional, not generic.
Our Work
